I’m very proud to be included in this group of
weird* esteemed conversion experts.
You’ve probably noticed it. Every now and then a city becomes a magnet to a particular industry or profession. Like Silicon Valley for techies, Paris for fashion and art, or New York for finance. In fact, there’s a word for it: Experts call these areas “clusters.”
Well, there’s a new cluster in the making. Austin, Texas, is now recognized as a cluster for conversion optimization experts. And it’s a big enough cluster that some are willing to go all out, calling it the Conversion Capital of the World.
What’s the big deal about Austin, you might ask?
* In case you weren’t aware, Austin’s motto is “Keep Austin Weird”.